Accountant or auditor · Germany
Website advertising rules for accountants and auditors in Germany
Accountants and auditors answer to their regulator's advertising and conduct rules as well as to privacy law. This is what Steuerberatungsgesetz (StBerG) §57 and §57a (tax adviser advertising) means for your website: testimonials, claims, fees, titles and the details you must show. It applies only to sites of that profession, and only where you are licensed. For the general laws every site in Germany must follow, see Germany's laws.
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Steuerberatungsgesetz (StBerG) §57 and §57a (tax adviser advertising)
In force; consolidated text read on gesetze-im-internet.de on 10 Nov 2026.
Who it covers: Steuerberater, Steuerbevollmächtigte and Steuerberatungsgesellschaften registered in Germany. Set by the Bundessteuerberaterkammer and the regional Steuerberaterkammern.
What it requires of a website or app (3)
- Practise the profession without improper (berufswidrige) advertisingAI reviewStBerG §57(1)
- Website content informs factually (sachlich) about the professional activity in form and content, with no exaggerated or manipulative advertisingAI reviewStBerG §57a
- No advertising aimed at winning a particular engagement in an individual caseAI reviewStBerG §57a
Sources:StBerG §57a StBerG §57
Rules for accountants and auditors in other markets
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A plain-language summary of what each law requires of a website or app, from the SafeLaunch rulebook, with the provision and official sources. It is not legal advice and not every duty in each law is listed.