Architect · United Kingdom
Website advertising rules for architects in United Kingdom
Architects answer to their regulator's advertising and conduct rules as well as to privacy law. This is what ARB Architects Code and Architects Act 1997 s.20 (title "architect") means for your website: testimonials, claims, fees, titles and the details you must show. It applies only to sites of that profession, and only where you are licensed. For the general laws every site in United Kingdom must follow, see United Kingdom's laws.
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ARB Architects Code and Architects Act 1997 s.20 (title "architect")
The 2025 Architects Code has applied since 1 Sep 2025 and replaced the 2017 Code.
Who it covers: UK-registered architects wherever they work (Code); anyone carrying on business under a name containing "architect" in the UK (s.20). The Code is evidence in disciplinary proceedings: examples are not mandatory but a departure must be justified. The Code sets no mandatory website content. Set by the Architects Registration Board.
What it requires of a website or app (3)
- Promote your services responsibly and accuratelyAI reviewCode Standard 1.2
- Be transparent about inducements offered or received, such as referral feesAI reviewCode Standard 1.4
- Do not carry on business under a name, style or title containing "architect" unless a registered person; "naval architect", "landscape architect" and "golf-course architect" are not preventedAI reviewArchitects Act 1997 s.20(1)-(2)
Sources:ARB: The Architects Code of Conduct and Practice Architects Act 1997 s.20
Rules for architects in other markets
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A plain-language summary of what each law requires of a website or app, from the SafeLaunch rulebook, with the provision and official sources. It is not legal advice and not every duty in each law is listed.