Therapist, psychologist or counsellor · New Zealand
Website advertising rules for therapists, psychologists and counsellors in New Zealand
Therapists, psychologists and counsellors answer to their regulator's advertising and conduct rules as well as to privacy law. This is what New Zealand Psychologists Board Advertising Statement (December 2024) means for your website: testimonials, claims, fees, titles and the details you must show. It applies only to sites of that profession, and only where you are licensed. For the general laws every site in New Zealand must follow, see New Zealand's laws.
How a SafeLaunch audit checks each one
- CheckedChecked automatically on every scan
- AI reviewLooked for by the AI analysis, reported only with evidence
- Your answersDecided from your answers to the audit questions
- PreparedPrepared for you in the report's compliance pack
- You confirmA scan can't see this; you need to confirm it
New Zealand Psychologists Board Advertising Statement (December 2024)
Published Feb 2025 (dated December 2024); review due 2029 or sooner on legislative change.
Who it covers: Psychologists registered with the Board. Set by the New Zealand Psychologists Board.
What it requires of a website or app (3)
- Information is true, accurate and balanced, with no unfounded fear about mental health or undue pressure; scientific claims are evidence-basedAI reviewStatement: "Ensure the information in your advertisement is truthful and balanced"
- Only qualifications on the Board register or conferred by a recognised professional association are advertised, with the psychologist's true full name and the business addressAI reviewStatement: "Titles, names, qualifications and memberships"
- No client testimonials about treatment outcomes; limited service-experience comments may be allowed but must not be solicitedAI reviewStatement: "The Use of Client Testimonials is Limited"; Medicines Act 1981 s 58
Rules for therapists, psychologists and counsellors in other markets
Check your practice's site against New Zealand's rules
A free scan checks your website or app against these rules in about a minute and shows what applies, with evidence from your pages. The full report gives the exact fix for each finding.
Check my site freeOne free fix in your inbox each week
A new copy-paste prompt for Lovable, Cursor or Claude Code every week, with the rule behind it and how to check it worked, plus the Monday briefing on new laws and deadlines. No spam, unsubscribe in one click.
By signing up you agree to get these weekly emails. We send it with Kit, and you can unsubscribe at any time. What we share with Kit is in our privacy notice.
A plain-language summary of what each law requires of a website or app, from the SafeLaunch rulebook, with the provision and official sources. It is not legal advice and not every duty in each law is listed.