Scores · Fixing · Re-checks

How Compliant Is My Website? What Your SafeLaunch Score Means and How to Raise It

A yes-or-no answer to "is my website compliant?" doesn't exist, and anyone selling one is guessing. What you can know is how close you are, market by market, and exactly what stands between you and the next band. That is what the SafeLaunch score is for.

SafeLaunch Research 5 min read

The short answer

SafeLaunch scores your website or app from 0 to 100 for each market you launch in, based on the severity of every open finding against 138 laws in 54 markets. 80 or above is Low risk, 55 to 79 is Needs work, and below 55 is High risk. Fixing critical and high findings moves the score most, and a re-check shows the new number.

Key takeaways

  • No tool can certify that a website is compliant. A score tells you how close you are and what to fix first.
  • Every market gets its own score, because the same tracker can break the law in the EU and be fine in another market.
  • Bands: 80 to 100 is Low risk, 55 to 79 is Needs work, below 55 is High risk.
  • Critical findings weigh the most, then high, medium and low. Many small issues never drag a score to zero.
  • The free scan shows red, amber or green for each area of law and the top problems. A paid report scores every market and lists every finding with its fix.
On this page
  1. 1. Why can't anyone just tell me "compliant" or "not compliant"?
  2. 2. How is the SafeLaunch score calculated?
  3. 3. A worked example: from 36 to 94
  4. 4. What does the free scan tell me, and what does a report add?
  5. 5. How do I raise my compliance score fastest?

01

Why can't anyone just tell me "compliant" or "not compliant"?

Because compliance depends on facts no scan can see on its own: where your customers are, what your contracts with vendors say, how your team handles a deletion request, whether children use the product. A scan can prove that a tracker loads before consent. It can't prove that every process behind the website works.

So SafeLaunch never labels a product "compliant". It measures what it can verify, asks you in plain English about what it can't, and reports how close you are as a score with a risk label. The labels deliberately say risk, not compliance: Low risk, Needs work, High risk.

02

How is the SafeLaunch score calculated?

Each finding has a severity, set by the rulebook: critical, high, medium or low. Each severity carries a weight, with critical findings weighing the most, roughly twice a high one and four times a medium one. The weights of all open findings that apply in a market are combined into a score from 0 to 100, with diminishing returns so a long list of minor issues never reads as zero.

Score bands
ScoreLabelWhat it usually means
80 to 100Low riskA few open issues, mostly medium or low
55 to 79Needs workA critical or high issue, or several medium ones
0 to 54High riskSeveral serious issues at once, such as open data plus tracking without consent
Score bands

Scores are per market. A finding about EU cookie consent lowers your EU and UK scores, not your Texas score. A missing California "Do Not Sell or Share" link lowers California only. The overall score summarises the markets you chose.

03

A worked example: from 36 to 94

Here is how the score moves for a typical AI-built app checked for the EU, using SafeLaunch's actual scoring. It starts with one critical finding, two high, three medium and two low.

Score after each round of fixes (EU market)
After fixingOpen findingsEU scoreLabel
Nothing yet1 critical, 2 high, 3 medium, 2 low36High risk
The critical one (database table readable by anyone)2 high, 3 medium, 2 low50High risk
The two high ones (trackers before consent; privacy notice missing vendors)3 medium, 2 low73Needs work
The three medium ones (form labels, security headers, retention)2 low94Low risk
Score after each round of fixes (EU market)

04

What does the free scan tell me, and what does a report add?

Free scan (3 a month)

  • What your product is and does
  • Which legal pages exist
  • Red, amber or green for each area of law
  • The most serious problems
  • What already passes

Launch Report and Launch Fix

  • A score for every market you launch in
  • Every finding, cited to the article or section
  • Evidence: the page, or the file and line
  • Launch Fix: code changes, builder prompts, draft policies
  • Launch Fix: one free re-check within 30 days

In the free scan, an area turns red when it has a critical or high finding, amber when it has only medium or low ones, and green when the checks found nothing. Areas cover privacy and personal data, security, consumer law and terms, content and age checks, AI rules, accessibility, marketing claims and professional rules.

05

How do I raise my compliance score fastest?

  1. 01

    Close anything critical today

    Usually exposed data: a database table anyone can read, a secret key in the browser, a public file bucket. These carry the most weight and the most real-world risk.

  2. 02

    Stop tracking before consent

    Load analytics and ad tags only after Accept, and keep them off after Reject. See how the real-browser test checks this.

  3. 03

    Make your privacy notice match reality

    Name every service that receives data, every purpose and how people exercise their rights. SafeLaunch drafts it from what it found.

  4. 04

    Fix the mediums in one sweep

    Form labels, security headers, retention periods and terms gaps are usually small code and copy changes. A fix prompt can handle several in one pass.

  5. 05

    Re-check and keep the record

    Run a re-check on the new version. Resolved findings show as "no longer detected", new ones are flagged as new, and code reports can be signed off for the exact commit.

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FAQ

Frequently asked questions.

No. It means SafeLaunch found no open issues in the checks it ran for that market. Some obligations depend on contracts, processes and facts no scan can see, so a score is a measure of risk, not a certificate.

Each market has different laws. A finding only lowers the score of the markets whose laws it breaks, so a cookie consent gap affects the EU and UK but may not affect a US state score.

After every meaningful change: a new tracker, form, vendor, AI feature or market. With the GitHub App, Pro checks one product for changes in one click and scans each new release.

Yes, if a law changes or a new one starts to apply. The rulebook is versioned and dated, and every report names the version it used.

Launch Report is $49 one-time and Launch Fix is $149 one-time, with a free re-check within 30 days. Further re-checks are $29.

Sources and further reading

This article is general information, not legal advice. SafeLaunch is automated software, not a law firm; a report records what was checked on one version and is not a certificate of compliance. Read the disclaimer.

From the founder

SafeLaunch is built by Raghav R Handa, a lawyer-turned-builder in New Delhi. He writes about this topic in plain English:

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