US States · 3 laws · 8 requirements
New York: the laws your website or app must follow
If your customers are in New York, these are the privacy, consumer, security, accessibility and AI laws SafeLaunch checks your site against, with what each one requires and where in the law it says so.
Coming up in New York
- 2027-01-01 · NY General Business Law (automatic renewal, AI companions, algorithmic pricing): AI companion safeguards (Art. 47) from 5 Nov 2025; algorithmic pricing disclosure (§349-a) from Nov 2025; unsafe AI companion features for minors (Art. 48, signed 28 Oct 2026) banned from 1 Jan 2027.
How a SafeLaunch audit checks each one
- CheckedChecked automatically on every scan
- AI reviewLooked for by the AI analysis, reported only with evidence
- Your answersDecided from your answers to the audit questions
- PreparedPrepared for you in the report's compliance pack
- You confirmA scan can't see this; you need to confirm it
NY SHIELD Act
In force.
Who it covers: Anyone holding private information of New York residents.
What it requires of a website or app (2)
- Reasonable administrative, technical and physical safeguardsCheckedGBL §899-bb(2)
- Breach notice to affected residents (within 30 days) and the Attorney GeneralCheckedGBL §899-aa
Sources:GBL §899-bb
NYC Local Law 144 (AI hiring)
Enforced since 5 July 2023.
Who it covers: Employers and agencies using automated employment decision tools for NYC candidates.
What it requires of a website or app (2)
- An independent bias audit within the past year, with a published summary (if if AI screens NYC job candidates)Your answersNYC Admin. Code §20-871
- Notice to candidates 10 business days before use (if if AI screens NYC job candidates)Your answers§20-871(b)
Sources:NYC DCWP AEDT
NY General Business Law (automatic renewal, AI companions, algorithmic pricing)
Automatic renewal law (§527-a) in force; AI companion safeguards (Art.
Who it covers: Businesses selling to New York consumers.
What it requires of a website or app (4)
- Automatic renewal terms disclosed clearly before purchase, with consent and an easy way to cancel (if if you sell subscriptions)CheckedGBL §527-a
- AI companions detect suicidal ideation and refer users to crisis services, and remind users they are talking to AI (if if you offer an AI companion)AI reviewGBL Art. 47
- AI chatbots and companions available in New York don't use unsafe features with minors (such as posing as human, flattery, encouraging secrecy or self-harm), and check age before using them with adults (more than one age method, data deleted after the check); from 1 Jan 2027 (if if you offer a conversational AI chatbot or companion)AI reviewGBL Art. 48 (ss. 1801, 1804)
- Prices set by an algorithm using personal data show "This price was set by an algorithm using your personal data" (if if prices are personalised)AI reviewAlgorithmic Pricing Disclosure Act (GBL)
Sources:New York General Business Law NY S.9051-B (GBL Article 48, AI companion features for minors)
Licensed professionals in New York
These regulators' advertising and conduct rules apply on top of the laws above, only to sites of that profession.
Check your site against New York's rules
A free scan checks your website or app against these rules in about a minute and shows what applies, with evidence from your pages. The full report gives the exact fix for each finding.
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A plain-language summary of what each law requires of a website or app, from the SafeLaunch rulebook, with the provision and official sources. It is not legal advice and not every duty in each law is listed.