Lawyer · New York
Website advertising rules for lawyers in New York
Lawyers answer to their regulator's advertising and conduct rules as well as to privacy law. This is what NY Rules of Professional Conduct 7.1 means for your website: testimonials, claims, fees, titles and the details you must show. It applies only to sites of that profession, and only where you are licensed. For the general laws every site in New York must follow, see New York's laws.
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NY Rules of Professional Conduct 7.1
Rewritten effective 1 June 2026 on the ABA model: the former 'Attorney Advertising' label, retention and filing details are gone.
Who it covers: New York lawyers and firms communicating about their services, including websites.
What it requires of a website or app (4)
- No false or misleading communications, including results presented without contextCheckedRule 7.1(a) & Cmt. [2]–[3]
- No claim to be a certified specialist unless certified by an approved body, which is namedAI reviewRule 7.1(c)
- The name and contact information of at least one responsible lawyer or firmAI reviewRule 7.1(d)
- Firm name, domain name and website meet Rule 7.5AI reviewRule 7.5
Rules for lawyers in other markets
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A plain-language summary of what each law requires of a website or app, from the SafeLaunch rulebook, with the provision and official sources. It is not legal advice and not every duty in each law is listed.