Estate agent or real-estate broker · Brazil
Website advertising rules for estate agents and real-estate brokers in Brazil
Estate agents and real-estate brokers answer to their regulator's advertising and conduct rules as well as to privacy law. This is what COFECI Resolução 1.065/2007 (use of names and CRECI number in advertising) means for your website: testimonials, claims, fees, titles and the details you must show. It applies only to sites of that profession, and only where you are licensed. For the general laws every site in Brazil must follow, see Brazil's laws.
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COFECI Resolução 1.065/2007 (use of names and CRECI number in advertising)
In force per CRECI manuals; amended by Res.
Who it covers: Corretores de imóveis and imobiliárias registered with a CRECI. Set by the Conselho Federal de Corretores de Imóveis and the CRECIs.
What it requires of a website or app (4)
- A natural person using a name publicly adds "profissional liberal" or "corretor de imóveis", followed by the CRECI number prefixed "CRECI" with the same prominenceAI reviewRes. 1.065/2007 art. 2 and §1
- That wording is at least 25% of the size of the name usedAI reviewart. 2 §2
- Fantasy names are not allowed for natural personsAI reviewart. 3
- Companies show their name followed by "CRECI nº ...J" at least 25% of the size of the nameAI reviewart. 5(a)-(b)
Sources:COFECI Resolução 1.065/2007
Rules for estate agents and real-estate brokers in other markets
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A plain-language summary of what each law requires of a website or app, from the SafeLaunch rulebook, with the provision and official sources. It is not legal advice and not every duty in each law is listed.