Estate agent or real-estate broker · Florida
Website advertising rules for estate agents and real-estate brokers in Florida
Estate agents and real-estate brokers answer to their regulator's advertising and conduct rules as well as to privacy law. This is what Florida Real Estate Commission rule 61J2-10.025 (advertising) means for your website: testimonials, claims, fees, titles and the details you must show. It applies only to sites of that profession, and only where you are licensed. For the general laws every site in Florida must follow, see Florida's laws.
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Florida Real Estate Commission rule 61J2-10.025 (advertising)
Current version effective 5 Feb 2007; a 2021 notice proposed internet and team advertising additions, and no newer text was found.
Who it covers: Florida-licensed brokers and sales associates. Set by the Florida Real Estate Commission.
What it requires of a website or app (4)
- Advertising makes clear to a reasonable person that they are dealing with a real estate licensee, and is not fraudulent, false, deceptive or misleadingAI review61J2-10.025(1)
- Every advertisement includes the licensed name of the brokerage firmAI review61J2-10.025(1)
- If a licensee's personal name appears, at least the last name as registered with the CommissionAI review61J2-10.025(2)
- On an internet site the brokerage firm name sits adjacent to, or immediately above or below, the point-of-contact information (address, email, phone, fax)AI review61J2-10.025(3)(a)
Rules for estate agents and real-estate brokers in other markets
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A plain-language summary of what each law requires of a website or app, from the SafeLaunch rulebook, with the provision and official sources. It is not legal advice and not every duty in each law is listed.