Doctor or surgeon · Brazil
Website advertising rules for doctors and surgeons in Brazil
Doctors and surgeons answer to their regulator's advertising and conduct rules as well as to privacy law. This is what CFM Resolução 2.336/2023 (publicidade médica) means for your website: testimonials, claims, fees, titles and the details you must show. It applies only to sites of that profession, and only where you are licensed. For the general laws every site in Brazil must follow, see Brazil's laws.
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CFM Resolução 2.336/2023 (publicidade médica)
Published in the DOU on 13 Sep 2023 and in force about 11 Mar 2024; it revoked Resolutions 1.974/2011, 2.126/2015 and 2.133/2015.
Who it covers: Physicians registered with a CRM; the technical medical director answers for establishments. Set by the Conselho Federal de Medicina and the regional CRMs.
What it requires of a website or app (9)
- Every ad piece, and the main page of a site or profile, shows the doctor's name, CRM number with the word MÉDICO, and the specialty with its RQE number where registeredAI reviewArt. 4 I-II; Art. 6
- Clinic and hospital ads show the establishment's name with its CRM number and the technical medical director's name with CRM number (if it is a clinic or hospital site)AI reviewArt. 5 I and sole paragraph
- Posts by third parties or patients that you reshare count as your own; repeated patient praise of technique or results is investigatedAI reviewArt. 8 §3-§4
- No claiming, as a non-specialist, to treat specific organ systems or diseasesAI reviewArt. 11 I
- No privileged capacity attributed to equipment or technique, even if you are the only one offering itAI reviewArt. 11 II, IX
- No guarantee, promise or insinuation of good treatment resultsAI reviewArt. 11 XII
- No "best doctor" or "doctor of the year" awards or list inclusions used for promotionAI reviewArt. 11 XIII
- No replacement of in-person consultation by online advice except as the telemedicine resolution allows (if you offer teleconsultation)AI reviewArt. 11 X, XI
- Before/after and results images only as educational sets: educational text, satisfactory and unsatisfactory outcomes, no patient identification, no editing, sober testimonials with no superiority adjectives or promise of results, patient authorisation (if the site shows results images or testimonials)AI reviewArt. 14 II (a)-(i)
Sources:CFM Resolução 2.336/2023
Rules for doctors and surgeons in other markets
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A plain-language summary of what each law requires of a website or app, from the SafeLaunch rulebook, with the provision and official sources. It is not legal advice and not every duty in each law is listed.