Doctor or surgeon · United States (federal)
Website advertising rules for doctors and surgeons in United States (federal)
Doctors and surgeons answer to their regulator's advertising and conduct rules as well as to privacy law. This is what AMA Code of Medical Ethics Opinion 9.6.1 (advertising and publicity) means for your website: testimonials, claims, fees, titles and the details you must show. It applies only to sites of that profession, and only where you are licensed. For the general laws every site in United States (federal) must follow, see United States (federal)'s laws.
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AMA Code of Medical Ethics Opinion 9.6.1 (advertising and publicity)
Opinion text dated Aug 2022 on the Code site.
Who it covers: US physicians. The FSMB telemedicine model policy was not read in full. Set by the American Medical Association; state medical boards enforce their own versions.
What it requires of a website or app (4)
- Advertising does not omit necessary material information, contain any false or misleading statement, or otherwise deceiveAI reviewOpinion 9.6.1 para 1
- Avoid aggressive, high-pressure advertising that creates unjustified expectations; present medical terms comprehensiblyAI reviewOpinion 9.6.1 para 2
- Patient testimonials about skill or quality are not used where they do not reflect the results comparable patients generally receive; generalised satisfaction statements only if representative (if the site shows testimonials)AI reviewOpinion 9.6.1 para 4
- Claims of experience, competence or quality are factually supportable; claims of unique or exclusive skill, or of many serious cases cured, are likely deceptiveAI reviewOpinion 9.6.1 paras 4-5
Rules for doctors and surgeons in other markets
Check your practice's site against United States (federal)'s rules
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A plain-language summary of what each law requires of a website or app, from the SafeLaunch rulebook, with the provision and official sources. It is not legal advice and not every duty in each law is listed.