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Doctor or surgeon · Türkiye

Website advertising rules for doctors and surgeons in Türkiye

Doctors and surgeons answer to their regulator's advertising and conduct rules as well as to privacy law. This is what Sağlık Hizmetlerinde Tanıtım ve Bilgilendirme Yönetmeliği (doctors) means for your website: testimonials, claims, fees, titles and the details you must show. It applies only to sites of that profession, and only where you are licensed. For the general laws every site in Türkiye must follow, see Türkiye's laws.

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Sağlık Hizmetlerinde Tanıtım ve Bilgilendirme Yönetmeliği (doctors)

In force since 12 Nov 2025 (Resmî Gazete no.

Who it covers: Health professionals (doctors, dentists, pharmacists, nurses and others), private health facilities and health-tourism intermediaries. Whether a foreign site aimed at Turkey is covered was not confirmed. Set by the Ministry of Health and the provincial evaluation commissions.

What it requires of a website or app (10)

  • No covert or overt advertising: only promotion and information as defined (address, contact, hours, specialties, staff titles, health-protecting information)AI reviewReg. art. 5(1); art. 4(ğ)
  • No specialist title other than specialties recognised under Law 1219; trainings, certificates registered with the Ministry, publications, awards and memberships may be listedAI reviewReg. art. 5(1)(d)
  • No patient or relatives' thanks or satisfaction statements used as advertising, on any platform including websitesAI reviewReg. art. 5(1)(e); art. 7(1)(ğ)
  • No distorted scientific terms or statistics, no claim of superiority of your own device, product or service, no promotion of a brand and no links to internet addressesAI reviewReg. art. 5(1)(ğ), (h)
  • The website shows the last-update date of its information and contact details for the site editorAI reviewReg. art. 5(1)(ı)
  • No price, discount, campaign or promotion information, and no incentives, lotteries or gifts, in promotion and informationAI reviewReg. art. 5(1)(l), (m)
  • Patient photos and videos need explicit written consent on the Annex-1 form (parent or guardian for minors), withdrawable at any time, with no payment or gift for permissionAI reviewReg. art. 7(1)(b)-(d)
  • Photos and videos are unaltered; before/after visuals are shot under the same conditions with procedure and shooting dates, stating whether the person is a real patientAI reviewReg. art. 7(1)(e)-(g)
  • Visual posts are not left open to comments, likes and reshares, and show no procedures, surgery or intimate body areasAI reviewReg. art. 7(1)(ğ), (h), (ı)
  • Visual posts about surgical or interventional procedures carry the notice that results vary from person to person and that a detailed opinion from your doctor is advised before the procedure (if the site shows surgical or aesthetic visuals)AI reviewReg. art. 7 (final paragraph)

Sources:Sağlık Hizmetlerinde Tanıtım ve Bilgilendirme Faaliyetleri Hakkında Yönetmelik (RG 12 Nov 2025, no. 33075)

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A plain-language summary of what each law requires of a website or app, from the SafeLaunch rulebook, with the provision and official sources. It is not legal advice and not every duty in each law is listed.