Doctor or surgeon · Florida
Website advertising rules for doctors and surgeons in Florida
Doctors and surgeons answer to their regulator's advertising and conduct rules as well as to privacy law. This is what Florida Statutes ch. 456 (health practitioner advertising), physicians means for your website: testimonials, claims, fees, titles and the details you must show. It applies only to sites of that profession, and only where you are licensed. For the general laws every site in Florida must follow, see Florida's laws.
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Florida Statutes ch. 456 (health practitioner advertising), physicians
2026 Florida Statutes, read 10 Nov 2026.
Who it covers: Practitioners licensed under the Florida health-profession chapters listed in §456.062. Telehealth rules in §456.47 also reach out-of-state providers who register with the board. Set by the Florida Department of Health and the profession boards.
What it requires of a website or app (5)
- Any ad for a free, discounted or reduced-fee service, exam or treatment carries, in capital letters, the statement that the patient has a right to refuse to pay, cancel payment or be reimbursed for other services performed within 72 hours of responding to the ad (if the site advertises a free, discounted or reduced-fee service)AI review§456.062
- An advertisement naming the practitioner identifies the type of licence the practitioner holdsAI review§456.072(1)(t)
- No misleading, deceptive or fraudulent representations in or related to the practiceAI review§456.072(1)(a)
- Telehealth is practised to the same standard as in person, with the limits on controlled-substance prescribing and abortion, and the services recorded (if you offer telehealth)AI review§456.47(2)(a)-(c), (f), (3)
- An out-of-state telehealth provider is registered with the board, has a Florida registered agent and insurance, and its website prominently links to the department's page with the registrant information (if you treat Florida-located patients from outside Florida)AI review§456.47(4)(a)-(c), (e), (f)
Sources:Fla. Stat. §456.062 Fla. Stat. §456.072 Fla. Stat. §456.47
Rules for doctors and surgeons in other markets
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A plain-language summary of what each law requires of a website or app, from the SafeLaunch rulebook, with the provision and official sources. It is not legal advice and not every duty in each law is listed.