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Website advertising rules for lawyers in Australia

Lawyers answer to their regulator's advertising and conduct rules as well as to privacy law. This is what Australian Solicitors' Conduct Rules 2015, rule 36 (advertising) means for your website: testimonials, claims, fees, titles and the details you must show. It applies only to sites of that profession, and only where you are licensed. For the general laws every site in Australia must follow, see Australia's laws.

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Australian Solicitors' Conduct Rules 2015, rule 36 (advertising)

In force in NSW, Victoria and Western Australia under the Legal Profession Uniform Law, and adopted elsewhere; Queensland has its own version.

Who it covers: Australian legal practitioners (solicitors). Barristers' rules were not read. The Australian Consumer Law s 18 applies in parallel. Set by the Law Council of Australia (rules) and the state law societies and regulators.

What it requires of a website or app (4)

  • Advertising, marketing and promotion is not falseAI reviewr. 36.1.1
  • It is not misleading or deceptive, or likely to mislead or deceiveAI reviewr. 36.1.2
  • It is not offensive and not prohibited by lawAI reviewr. 36.1.3, 36.1.4
  • It does not give a false or misleading impression of specialist expertise, and "accredited specialist" or a derivative (including post-nominals) is used only if accredited by the relevant professional associationAI reviewr. 36.2

Sources:Law Society of NSW: advertising legal services

Rules for lawyers in other markets

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A plain-language summary of what each law requires of a website or app, from the SafeLaunch rulebook, with the provision and official sources. It is not legal advice and not every duty in each law is listed.