Lawyer · Germany
Website advertising rules for lawyers in Germany
Lawyers answer to their regulator's advertising and conduct rules as well as to privacy law. This is what Berufsordnung für Rechtsanwälte (BORA) and BRAO §43b (lawyer advertising) means for your website: testimonials, claims, fees, titles and the details you must show. It applies only to sites of that profession, and only where you are licensed. For the general laws every site in Germany must follow, see Germany's laws.
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Berufsordnung für Rechtsanwälte (BORA) and BRAO §43b (lawyer advertising)
BORA sections 6, 8 and 10 rewritten by the Satzungsversammlung on 26 May 2025; the current text is the BRAK edition of 1 Dec 2025.
Who it covers: Lawyers admitted in Germany and their practices. Foreign lawyers established in Germany under §206 BRAO were not checked. The Law against Unfair Competition (UWG) applies on top. Set by the Bundesrechtsanwaltskammer and the regional Rechtsanwaltskammern.
What it requires of a website or app (9)
- Advertising informs factually about the professional work and is not aimed at winning a mandate in an individual caseAI reviewBRAO §43b
- Advertising is not unsachlich, unlauter or misleadingAI reviewBORA §6(1)
- Client names, reference lists, case stories and testimonials appear only with the client's express consentAI reviewBORA §6(2)
- Do not take part in third-party advertising (rankings, portals, lead generators) that you could not do yourselfAI reviewBORA §6(3)
- Practice areas (Tätigkeits- and Interessenschwerpunkte) are claimed only with proven knowledge; "Experte" or "Spezialist" also needs theory plus substantial practice, and must not be confusable with FachanwaltAI reviewBORA §7(1)-(2)
- "Fachanwalt" is used only for titles granted by the Rechtsanwaltskammer, at most three fields (if the site uses the Fachanwalt title)AI reviewBRAO §43c(1)
- "Mediator" is used only when the training in §5(1) Mediationsgesetz is met (if the site uses the title Mediator)AI reviewBORA §7a
- Shared practices are shown only with partners allowed under BRAO §59c; other cooperation must not suggest a joint practice (if the site shows partners or cooperation)AI reviewBORA §8(1)-(3)
- Before the mandate contract the site gives the service-provider data (name, address, legal form, register, VAT ID, title and state, professional rules, liability insurance) and the names of personally liable partnersAI reviewBORA §10(1) with §2(1) DL-InfoV
Rules for lawyers in other markets
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A plain-language summary of what each law requires of a website or app, from the SafeLaunch rulebook, with the provision and official sources. It is not legal advice and not every duty in each law is listed.