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Lawyer · Canada

Website advertising rules for lawyers in Canada

Lawyers answer to their regulator's advertising and conduct rules as well as to privacy law. This is what FLSC Model Code of Professional Conduct (marketing, rules 4.2 and 4.3) means for your website: testimonials, claims, fees, titles and the details you must show. It applies only to sites of that profession, and only where you are licensed. For the general laws every site in Canada must follow, see Canada's laws.

Does not apply in Quebec, which has its own rules.

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FLSC Model Code of Professional Conduct (marketing, rules 4.2 and 4.3)

Model Code as amended April 2024.

Who it covers: Lawyers licensed by a Canadian law society. Quebec has its own code of ethics, which was not read. Set by each provincial and territorial law society, on the Federation of Law Societies' model.

What it requires of a website or app (6)

  • Marketing is demonstrably true, accurate and verifiable, not misleading, confusing or deceptive, and consistent with a high standard of professionalismAI reviewr. 4.2-1(a)-(c)
  • Amounts recovered or degree of success in past cases come with the statement that past results are not necessarily indicative of future results (if the site shows results or amounts recovered)AI reviewr. 4.2-1 commentary [1](a)
  • No claims of superiority over other lawyers ("best", "#1"), no unjustified expectations, no "aggressive" label, no disparaging othersAI reviewr. 4.2-1 commentary [1](b)-(e)
  • Testimonials and endorsements contain no emotional appeals, and vulnerable people are not exploited (if the site shows testimonials or endorsements)AI reviewr. 4.2-1 commentary [1](f)-(g)
  • Advertised fees are reasonably precise about what each fee covers, say whether disbursements and taxes are extra, and are honoured (if the site advertises fees)AI reviewr. 4.2-2(a)-(c)
  • Do not advertise as a "specialist" or "expert" unless certified by the law society; areas of practice and experience may be stated if accurateAI reviewr. 4.3-1 and commentary [2], [4]

Sources:FLSC Model Code of Professional Conduct (April 2024)

Rules for lawyers in other markets

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A plain-language summary of what each law requires of a website or app, from the SafeLaunch rulebook, with the provision and official sources. It is not legal advice and not every duty in each law is listed.