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Website advertising rules for lawyers in Singapore

Lawyers answer to their regulator's advertising and conduct rules as well as to privacy law. This is what Legal Profession (Professional Conduct) Rules 2015, Part 5 (touting and publicity) means for your website: testimonials, claims, fees, titles and the details you must show. It applies only to sites of that profession, and only where you are licensed. For the general laws every site in Singapore must follow, see Singapore's laws.

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Legal Profession (Professional Conduct) Rules 2015, Part 5 (touting and publicity)

In force since 2015 (Part 5A added 1 Mar 2017).

Who it covers: Singapore-qualified legal practitioners and law practices. Publicity abroad is treated under rr. 48-49. Set by the Professional Conduct Council and the Law Society of Singapore.

What it requires of a website or app (7)

  • No touting for business or anything likely to lead to a reasonable inference of toutingAI reviewr. 39(1), 43(4)
  • Claims of expertise or specialisation can be justified (qualifications, experience, share of working time, results, peer assessment)AI reviewr. 43(1)(a), 43(2)
  • No mention of past cases or clients where that would breach confidentialityAI reviewr. 43(1)(b)(i)
  • No mention of the practitioner's or practice's success rateAI reviewr. 43(1)(b)(ii)
  • No comparison with, or criticism of, other practitioners' fees or qualityAI reviewr. 43(1)(c)
  • Publicity is not misleading, deceptive, inaccurate or false: no material omission, nothing that cannot be verified, nothing creating an unjustified expectation of resultsAI reviewr. 44(1)-(2)
  • The Law Society's armorial bearings are not usedAI reviewr. 42(4)

Sources:Legal Profession (Professional Conduct) Rules 2015 (S 706/2015)

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A plain-language summary of what each law requires of a website or app, from the SafeLaunch rulebook, with the provision and official sources. It is not legal advice and not every duty in each law is listed.