Lawyer · France
Website advertising rules for lawyers in France
Lawyers answer to their regulator's advertising and conduct rules as well as to privacy law. This is what Règlement intérieur national (RIN) art. 10 (avocat communication) means for your website: testimonials, claims, fees, titles and the details you must show. It applies only to sites of that profession, and only where you are licensed. For the general laws every site in France must follow, see France's laws.
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Règlement intérieur national (RIN) art. 10 (avocat communication)
Article 10 as amended by CNB decision 2019-005 (general assembly of 3 Apr 2020).
Who it covers: Avocats registered at a French bar, including EU lawyers practising in France. The décret 2005-790 (arts. 15-17) was not read in full. Set by the Conseil national des barreaux, enforced by each barreau.
What it requires of a website or app (10)
- State the status of avocat, and let readers identify, locate and contact the lawyer and know the barreau, the practice structure and any networkAI reviewRIN art. 10.2 al. 1
- Information about services is honest ("sincère"); no false or misleading advertisingAI reviewRIN art. 10.2, 10.3
- No comparative or disparaging statementsAI reviewRIN art. 10.2
- No wording suggesting a practice structure that does not exist or a qualification that is not recognised, and no reference to court functions or unrelated activitiesAI reviewRIN art. 10.2
- "Spécialiste" and the specialist badge only with a certificat de spécialisation; "domaines d'activités dominantes" at most three, based on real habitual practice by that lawyerAI reviewRIN art. 10.2
- Personalised solicitation only by message (not visit or phone call), stating how the fee is determined (if the site or firm sends direct messages to named prospective clients)AI reviewRIN art. 10.3
- The domain name contains the lawyer's or firm's name (optionally with "avocat"); no generic domain evoking "avocat" or a field of lawAI reviewRIN art. 10.5 al. 2-3
- No advertising banners for other products or services, and no links to sites contrary to the profession's principlesAI reviewRIN art. 10.5 al. 4-5
- Firm names and brands do not generically evoke "avocat" or a legal fieldAI reviewRIN art. 10.6
- Blogs and social media follow the same principlesAI reviewRIN art. 10.5 last al.
Rules for lawyers in other markets
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A plain-language summary of what each law requires of a website or app, from the SafeLaunch rulebook, with the provision and official sources. It is not legal advice and not every duty in each law is listed.