Skip to content
safelaunch
← All professional rules

Lawyer · Brazil

Website advertising rules for lawyers in Brazil

Lawyers answer to their regulator's advertising and conduct rules as well as to privacy law. This is what OAB Provimento 205/2021 (publicidade da advocacia) means for your website: testimonials, claims, fees, titles and the details you must show. It applies only to sites of that profession, and only where you are licensed. For the general laws every site in Brazil must follow, see Brazil's laws.

How a SafeLaunch audit checks each one
  • CheckedChecked automatically on every scan
  • AI reviewLooked for by the AI analysis, reported only with evidence
  • Your answersDecided from your answers to the audit questions
  • PreparedPrepared for you in the report's compliance pack
  • You confirmA scan can't see this; you need to confirm it

OAB Provimento 205/2021 (publicidade da advocacia)

Dated 15 July 2021 and published 21 Jul 2021; it replaced Provimento 94/2000.

Who it covers: Advocates and law firms registered with the OAB. Foreign law consultants only for foreign-law advice. Code of Ethics (CED) arts. 39-47 were not read. Set by the Conselho Federal da OAB and each seccional's ethics tribunal.

What it requires of a website or app (10)

  • Advertising is merely informative, discreet and sober, with no client-capture ("captação de clientela") or commercialisationAI reviewProvimento 205/2021 art. 3
  • No reference to fee amounts, payment terms, free services, discounts or price cuts to attract clientsAI reviewart. 3, I
  • No information that could mislead or harm clients, other lawyers or societyAI reviewart. 3, II
  • No announcing of specialities without a certified title or notorious specialisationAI reviewart. 3, III
  • No persuasive, self-aggrandising or comparative wordingAI reviewart. 3, IV
  • In active advertising: no promise of results, no use of concrete cases to offer services, and no mention of court decisions or results in cases you handleAI reviewart. 6 caput; art. 4 §2; art. 5 §3
  • No display of cars, travel, lodging or consumer goods (wealth) in any advertisingAI reviewart. 6, sole paragraph
  • No paying or sponsoring to appear in rankings, awards or honours; yearbooks only with a stated methodologyAI reviewart. 5 §1; Anexo Único
  • The OAB's official logo and symbols are not usedAI reviewart. 5 §2
  • A chatbot may answer first questions and pass information on but must not replace the lawyer's personal service; apps that answer legal queries from non-clients indiscriminately are not allowed (if the site has a chatbot or AI legal Q&A for non-clients)AI reviewAnexo Único (chatbots; legal-query apps)

Sources:OAB Provimento 205/2021

Rules for lawyers in other markets

Check your practice's site against Brazil's rules

A free scan checks your website or app against these rules in about a minute and shows what applies, with evidence from your pages. The full report gives the exact fix for each finding.

Check my site free

One free fix in your inbox each week

A new copy-paste prompt for Lovable, Cursor or Claude Code every week, with the rule behind it and how to check it worked, plus the Monday briefing on new laws and deadlines. No spam, unsubscribe in one click.

By signing up you agree to get these weekly emails. We send it with Kit, and you can unsubscribe at any time. What we share with Kit is in our privacy notice.

A plain-language summary of what each law requires of a website or app, from the SafeLaunch rulebook, with the provision and official sources. It is not legal advice and not every duty in each law is listed.